I found this short but good explaination of 4 differnet approaches to define how a EBA practice will provide value to the business. As mentioned in the posting, some can be used in sequence. An ROI approach can be used to get a practice approved and off the ground, but it must be recognized up front that it is only a temporary approach and migrating to a different model, "Fee for Service" or "Part of the Organization Fabric" needs to be done relatively quickly to ensure the practice is long lived.
http://www.accelare.com/blog/2014/04/03/four-business-architecture-value-propositions
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